A CONVERGENCE IN A RELIGION COMMODIFICATION AND AN EXPRESSION OF PIETY IN HALAL CERTIFICATION

The relationship among globalization, modernity, the escalation of religiosity in Southeast Asia, and capitalism cause halal trend consumption raising. phenomenon certification Indonesia is interpreted by scholars myriads thoughts. Some describe it as a form religion commodification with more profit oriented, rather than referring to Islamic values or philosophy concept. symbols are used trading commodities marketing goods. other interpret issue an effort manifest religious teaching expression piety. Halal diffusivity sacred (concept halal, piety) profane thing (trade commodification). existence urgent owing inability control products distribution domestic market result food technology, technological engineering, biotechnology biological chemical processes developments. Moreover, condition Muslim one piety consuming products. Anthropological studies indicate that character people always destined seek ensure what consumed does not hinder their intimacy God because purity impurity important for regarding supernatural presence. In fact, there contiguity between certification. It could be simultaneously find convergence. importance supervising validation agency creation legal verdict must proceed.